Choosing a lunch box for your food is no easy task. Your packaging must above all have a practical aspect. Indeed, it must fulfil its main goal: to transport food safely. 

In addition to that, your packaging must also serve a marketing function. It is the ambassador of your brand on the outside. Your restaurant is represented through it and your customers. 

During the lunch break at the office, for example, your brand will be clearly displayed to your client’s colleagues.

In any case, the packaging will be there to ensure that it is the spokesperson for your brand. In short, this is a golden opportunity to anchor your image in the minds of consumers. 

But for that to happen, you have to make your packaging memorable by using colours and designs that people will easily remember. The ultimate goal of customized packaging that reflects your restaurant’s image is to make it stand out from all the other lunch boxes  your competitors can use.

First, let’s look at the colours that are appropriate to use. As mentioned earlier, the key is to make your lunch box stand out, but it’s not that simple. The goal isn’t to make your packaging unattractive or use extravagant colours just to be remembered.

Instead, it’s about subtly balancing aesthetics and marketing. The colours you choose should align with your brand values and reflect your restaurant’s identity. That’s why it’s important to work with a professional to design the artwork for your lunch box packaging.

Paper packaging suppliers will be able to use their own graphic designer to produce it.

Then let’s talk about the design of your lunch box. Just like the colours used, this is the first thing consumers will see on your lunch box. They will test its convenience and user-friendliness by eating in it. That’s why you need to design your lunch box with the customer experience in mind. 

It must be adapted to the food you are going to put in it. The dimensions must be carefully studied. For example, your lunch box must fit into the paper or plastic bag you use.

In relation to the practical aspect, ensure that your lunch box closes securely. An efficient locking system is essential. It would be a shame to find your food on the ground instead of in your client’s stomach.

Here’s another important element: the material used. As mentioned earlier, your lunch box must be perfectly suited to the type of food it will contain. From the first design stage to the final product, this factor should always be kept in mind.

There are different types of lunch boxes made from paper, plastic, foil, corn starch, and more. Choosing the right material is the first key step. In this section, we’ll focus on paper lunch boxes and the different paper types available. For example, you can use plain paper without any coating, or opt for PE-coated paper if your food is oily or saucy to prevent leakage.

For the aesthetic side, a clay coating can be applied to the outside of the box, with either a matte or glossy finish depending on your preference. Paper thickness also matters, as different thicknesses are suited to different food requirements.

You can go with simple white paper or choose kraft paper, depending on your design and how well it complements your artwork.

In short, paper lunch boxes offer a range of possibilities in terms of type, thickness, and coating.

The design of your box, as well as the colours used, but also the material chosen, are combined elements. For a successful lunch box, one cannot go without the other. These are not things to be taken lightly. 

Use this opportunity to advertise yourself easily and as well as possible. For this reason, especially do not hesitate to go and get advice from professionals in order to really put all the chances on your side to make your lunch box stand out.

At Foodabox, we specialize in creating eco-friendly, customized paper lunch boxes that match your brand identity and business needs. Contact us today and let’s design packaging that makes your restaurant truly unforgettable.

Ready to elevate your food brand with packaging that makes an impact? Let’s build a solution that’s sustainable, smart, and tailored to your needs.

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