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How to Improve Brand Image Through Food Packaging?

How to Improve Branding Through Food Packaging?

Did you know that one-third of consumer decision-making is based on food packaging?

The adage “a book is judged by its cover” seems true. Indeed, a product is judged by its packaging as well. Your packaging is not insignificant: it is just like your product, the very image of your brand!

So you guessed it: the packaging of your product is not something to be left to chance; it is a serious business. Obviously, its main function is to protect the food, but it is also an effective marketing tool that should not be overlooked. It is at least as important as the product itself.

Then, what are the secrets to having great food packaging and selling it?

1. Strong Brand Identity

healthy food packaging brand identity

The first important point is to have a strong brand identity. Your packaging is the first thing the customer sees. He must, therefore, be able to find all the information necessary to understand what your product is (product description, ingredients, warning signs, …)

Using your brand name alone is not enough to help customers remember your brand. To do so, you must represent your whole identity: brand colours, value proposition, brand promise, etc. A strong brand identity, visible on your food packaging, is the first step in establishing your brand.

2. Design

eco friendly food packaging design

Then, the colours and design must be carefully considered, as that’s what will capture the consumer’s attention and potentially make them a potential buyer. This design must reflect and match your brand identity. 

It must also align with and complement the customer experience when testing your product. For example, if your main selling point is that your product is organic and natural, you will make this aspect appear on the packaging.

3. Selling Points

Your main selling points should appear. What makes you different from the product next to yours or the restaurant next door? Apart from the design, it is this information that leads the customer to you.

4. Food Packaging Has to Be User-Friendly

user-friendly food packaging design

Your packaging must be user-friendly. Before designing your food packaging, you must put yourself in the consumer’s shoes and think about how they will use it. 

Will it be easy to transport? Will it be easy to open? Or will it be possible to close it? Providing an adequate answer to these questions will help you differentiate yourself from your competitors and enhance your brand image.

5. Clarity

The information on your food packaging should be concise and clear. Overloaded food packaging with no understanding of the object will keep customers away.

Consumers do not want to have to make an effort to understand what one is all about.

6. Eco-Friendly Materials

Eco-friendly Papers Food Packaging Examples

Finally, think about the materials used to make your food packaging. Today, companies must be responsible and act in response to the environmental problems we face. 

Therefore, consider using sustainable and eco-friendly materials if they are suitable for your products. 

In addition to having a positive impact on the environment, some consumers are sensitive to the choices made by these types of companies. This can help you differentiate yourself even further and, therefore, gain a larger market share.

Find the right partner to create your food packaging

Choosing the right packaging partner matters. You need someone who understands every part of the packaging structure.

The shape and style of your packaging should match your product’s needs, your target audience, and the type of design or features that will create the most impact. That’s where Foodabox can help. Reach out to us to get started.

Once we understand your product, we’ll recommend a custom packaging type, shape, and design that fits it perfectly.

Great food packaging does more than protect. It influences buying decisions and builds customer loyalty.

Always remember, your packaging should be strong enough to protect your food, but smart enough to sell it too.

Author

Foodabox Designer - Noey

Foodabox is a Malaysia-based packaging manufacturer that helps brands turn ordinary packaging into extraordinary experiences. From design to production, our in-house team delivers eco-conscious, fully customized food packaging solutions tailored to your business needs.

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