The branded fast food joints such as KFC, Domino’s, or Burger King have successfully resided in one’s heart. People trust the quality of their food a lot and also appreciate their ability to serve dine-in and provide drive-throughs as well. Lately, emerging digitization including online food ordering and delivery has encouraged people’s favorite brands to serve them food at their homes, hot and fresh!
What’s better than our favorite food from trusted brands coming straight onto our doorsteps? Nothing else, do you agree? One of such kind is McDonald’s, which has never failed to satisfy its customers. Let’s read about the McDonald’s business model to know how this franchise is prospering notably in the online sector.
1. Promotional Strategy
McDonald’s leads in the fast food industry with its promotional techniques that include offers and freebies to regularly attract customers. For example, McDonald’s offers a “Happy Meal,” which consists of a main meal, side, and drink for a discounted price. They have successfully fostered brand loyalty through their McDonald’s Rewards program which allows 26 million customers to earn redeemable points for free. Its marketing plan primarily includes advertising, public relations, online ads, and direct marketing. They also utilize point-of-sale materials and sponsorships to promote its brand.
2. Localization and Menu Adaptation
Source: The New York Times
McDonald’s recognizes the importance of catering to local tastes and preferences. They have successfully implemented menu adaptations in various countries, tailoring their offerings to suit the local culinary traditions and customer demands. This localization strategy allows McDonald’s to connect with customers on a cultural level, creating a sense of familiarity and relevance. Whether it’s offering McSpicy Paneer in India or Teriyaki McChicken in Japan, McDonald’s shows a deep understanding of local markets and adapts its menu accordingly. They also grabbed market share by localizing their menu to the customer demands in that country. This enables them to tap into local marketing channels and create unique experiences for foreign travelers.
By offering a diverse menu of delicious and quick bites, Tasty Treats caters to the needs of tourists and event-goers who seek convenient and enjoyable food options. Additionally, Tasty Treats embraces the localization approach, adapting their menu to incorporate local flavors and culinary traditions. For example, in Thailand, they serve Thai-inspired street food snacks, while in Brazil, they offer traditional churros with a local twist. By combining strategic placement and localization, Tasty Treats aims to create unique dining experiences and attract a wide range of customers, following in the footsteps of successful food and beverage brands like McDonald’s.
3. Strategic Placement
McDonald’s has a global presence in over 100+ countries. Their marketing strategy involves strategically placing restaurants in high-traffic locations near schools, shopping centers, and major highways. It was one of the first fast-food chains to introduce drive-thru service in 1975. This basic idea at the time allowed McDonald’s to tap into a new market – busy people who wanted to eat on the go. Today, their drive thru is one of the fastest in the world with a 5.11 minutes record.
Imagine a new food and beverage brand called “Tasty Treats” that aims to establish its presence globally. Inspired by the placement strategies of McDonald’s, Subway, and PepsiCo, Tasty Treats focuses on strategic placement and localization. They strategically position their food trucks and pop-up kiosks near popular tourist attractions, concert venues, and outdoor events to capture the attention of hungry customers in high-traffic areas.
McDonald’s remarkable success can be attributed to its well-crafted business model and innovative marketing strategies. Through promotion, menu localization, strategic placement, McDonald’s has established itself as a global leader in the food industry. By understanding customer preferences, adapting to local markets, and providing convenience, McDonald’s continues to thrive and evolve. As aspiring businesses in the food industry, studying the success of McDonald’s can provide valuable insights and inspiration for our own endeavors.
To learn more about the fascinating world of McDonald’s and how their business model and marketing strategies drive their success, stay tuned to our blog for future updates and industry insights. Together, we can unravel the secrets behind McDonald’s triumphant journey in the food business. Discover the secrets behind McDonald’s success in food branding! Click here to learn more about food branding.