Food packaging is a vital component in a product’s success once it hits the shelves, protecting the food within from chemical, physical, and environmental elements that can alter the product and render it unsellable. The wrong decision could have serious consequences for your company, not least in terms of sales. In this tutorial, we’ll go over some of the most important reasons why the type of packaging you choose for food goods matters, as well as some of the essential considerations you should make when packaging a food product.
Let’s explore the 3 reasons why food packaging is important
1. Protects food from physical damage
The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. A good packaging is essential for protecting food goods from physical harm caused by material handling, transportation, and warehousing. Food products are protected from physical harm induced by shocks and traumas during transit or distribution by boxes, durable plastic wrapping, or crates.
2. Consumer Attraction
A unique packaging can increase the product attractiveness and thus affect to the willingness to buy the product. Symbols, colors, texture, and styling create instant recognition and persuade a customer to make a quick buying decision.
Second, greater knowledge as a result of global “go green” initiatives has made customers more attentive than ever before about purchasing environmentally friendly food items. They might readily decide to avoid a product that they believe is harmful to the environment. Food production firms that use sustainable packaging methods may see greater sales if they market this point effectively.
3. Increases sales
Attractive packaging can do wonders for improving sales and encouraging customers to make repeat purchases. When you’re competing with other companies selling identical things, your packaging could be the deciding factor in which they choose your product over another. For example, if you provide recyclable packaging, consumers looking for environmentally friendly options are more likely to choose your product over a competing product packaged in plastic.
