Starting a new restaurant may be hard, but making the customers stay is what’s hardest. The National Restaurant Association stated that one in three restaurants are most likely to close down after their first year of business, which is a 30% failure rate in the restaurant industry.
Therefore, promoting and marketing your company is essential in determining the success of the business. For instance, you can provide the best food in the world but it would still be hard to maintain your business with only a few people knowing about it.
Are you struggling in keeping your customers as well? Here are a few tips and tricks that you can apply to bring your restaurant to another level.
Develop your company’s brand identity.
A unique brand identity is what makes a company different from one another, the significance of brand identity helps customers differentiate your company among the others. By coming up with a clear brand identity such as slogans that can best represent your company with suitable colors and tones helps create a stronger and longer memory span for your customers towards your company.
Establish a mission statement.
Similar to creating a brand slogan, having a mission statement shows your customers what your company is capable of offering them. For example, by saying “we provide the healthiest and most affordable meals in town”, can attract customers who opt to eat healthy but are not willing to pay much. Having a clear mission statement enables you to attract specific target audiences who are closely related with your company. By focussing on specific group of customers, you can gain more customers that are more likely to visit your restaurant, as well as attract new customers that are interested in it.
Get a website.
As we’re living in the digital era, having a website/social media page is important as it allows customers to understand your company better. You can talk about your company’s story, promote your products, share your contact information and most importantly to connect with your customers. You can also create a section for your customers to write down their reviews and feedbacks, so that new customers are attracted to your company’s high quality products and good services. As customers tend to visit a restaurant’s websites/social media page before dining in for the first time, which is why putting your company’s information up there is essential in attracting potential customers as well.
Foodabox can help you with your branding experience by customizing your restaurant’s food packaging with any designs that fits your company’s brand image
Why Foodabox? Foodabox is one of Malaysia’s fastest-growing food packaging manufacturers. We produce an extensive selection of paper packaging for companies generating over RM100 million a year in revenue and publicly-traded companies alike!
Don’t hesitate to contact our team at +60 11-1098 8010 for more details and you can redeem a free sample now!